Universal Music Group (also known in the United States as UMG Recordings, Inc. and abbreviated as UMG) is an American global music corporation that is a subsidiary of the French media conglomerate Vivendi. UMG’s global corporate headquarters are located in Santa Monica, California. It is considered one of the “Big Three” record labels, along with Sony Music and Warner Music Group. Ghanaian Dancehall and Reggae artiste, Stonebwoy has signed a deal with Universal Music Group.
On Tuesday 17th of July 2018, Stonebwoy, a Ghanaian afropop, dancehall and reggae artiste and the CEO of Burniton Music Group who won Best International Act: Africa at the 2015 BET Awards and Artist of the Year at the 2015 Ghana Music Awards sealed a new deal with world’s largest music company, Universal Music Group.
The deal happened at the launch of Universal Music Group’s new Pan-African division office in Nigeria.
He becomes the second Ghana-based artiste after Singer and Songwriter, Cina Soul to be signed by one of the world’s largest music companies.
The label will market, promote and distribute the works of the “Enku Lenu” hitmaker around the world.
The deal was announced at an event in Nigeria on Tuesday, July 17 to officially launch the company and introduce the team to manage the operations of the company in West Africa.
Veteran Music Executive, Ezegozie Eze Jnr., will head the team and will report to Sipho Dlamini, managing director of Universal Music South Africa and Sub-Saharan Africa.
Eze stated that the launch of the company was a “huge statement of belief in our local music talent” and its “ambition to help our artists reach the widest global audience.”
The deal adds to Stonebwoy’s career highlights in the past year.
His 2017 album “Epistles of Mama” peaked at number 13 on the Billboard World Charts. It is the first album by a Ghana-based Ghanaian artiste to achieve that record based on sales compiled by Nielsen Music.
Stonebwoy became the second Ghanaian Grammy nominee after an album he was featured on earned a nomination at the 2018 Grammys.
Stonebwoy has been the only Ghanaian and African artiste to perform at the 2018 SummerJam, an European Reggae and Dancehall festival.